Enterprise Account Upsell & Expansion
+300% Account UpsellCelonis
Prepared data-driven business cases and executive pitching to secure a 300% upsell with one of the most critical strategic enterprise accounts in DACH.
Track record
Experience, Milestones and Awards
A decade and a half of shipping outcomes across enterprise B2B SaaS — leading commercial and channel sales as well as Client Success organisations.
Commercial & Channel Sales Leadership
Scaling Enterprise & SMB Revenue Through Strategic Negotiations & Partner Ecosystems
A data-driven commercial leader specializing in complex enterprise deal structuring, consultative selling and indirect channel partner growth. Proven track record of winning multi-million-euro tenders, negotiating 300%+ account upsells, and driving revenue across top European channel partners.
DACH Channel Partner Sales Leadership
Added responsibilities to the Client Success leadership role
50% Weight
Revenue Growth & Co-Selling
- Co-created shared enterprise pipelines with Pluxee.
- Introduced volume-based model contracts for Pluxee and Spendit.
30% Weight
AI & Operational Automation
- Led AI operational efficiency across the EU Channel Partner team.
- Engineered reusable AI prompts for Onboarding Efficiency and Regional Market Data Collection.
20% Weight
Pipeline Forecasting & Accuracy
- Established recurring pipeline reviews across Pluxee, Spendit and Machtfit to guarantee forecasting precision.
Track record of successful enterprise negotiations
Complex Indirect Channel Renewal
Margin-Neutral Win-WinZalando & ThanksBen
Navigated complex multi-stakeholder alignment with indirect partner ThanksBen to secure the Zalando renewal and expansion without compromising margin.
High-Stakes RFP Tenders & Wins
Major Enterprise TendersDAK & SWR
Co-led core cross-functional teams to pitch, position and win complex multi-thousand-user RFPs and government/healthcare tenders.
Churn Prevention & Contract Turnarounds
100% Churn PreventionCharité & Omnicom
Converted high-risk accounts into long-term value contracts by pivoting discussions from price pressure to strategic ROI.
Client Success Leadership
Leading Client Success organisations at scale
Building and scaling retention, onboarding and professional services teams across global enterprise portfolios.
Director of Client Success @ Wellhub
Munich & Remote
Led the Client Success and Wellbeing Engagement teams (8 direct reports).
€30M+
ARR across highest-tier enterprise accounts
60%
of annual contract value onboarded personally
100%+
retention & upsell targets, consecutively since 2022
Vice President of Client Success @ TrustYou
Munich
Managed Client Success & Professional Services across 5 global markets.
8 → 25
team scaled during hypergrowth
75%
of company revenue driven by Professional Services team I built
-11%
reduction in customer onboarding time
Director of Client Success & Core Product Manager @ TrustYou
Munich
Revamped a core vertical for Accor, Shangri-La, Taj Hotels, OYO.
-20%
high-ticket churn prevented in 2019
1 Major Revamp of Core Product
new Analytics product launched for elite hospitality brands
Selected technical & leadership milestones
ThoughtWorks — Lead Client Principal
Scaled 3 cross-functional dev teams (30 engineers) in DACH. Grew Scout24 account revenue +50% YoY.
T-Systems International — Product & Pre-Sales Consultant
Managed SAP implementations in APAC. Product managed digital solutions representing €20M in revenue.
PCs4KIDS & UN Volunteers
Team Lead, Product Manager and Advisory Board Member. Drove Scrum for high-impact social initiatives.
Awards, certifications & education
Awards
- Winner — Women in Digital Award, McKinsey & Company
- Nominee — UN Online Volunteering Award
Certifications
- Certified Scrum Product Owner (CSPO)
- PRINCE2 Foundation & Practitioner
Education
- MBA, Marketing Management — University of São Paulo (Summa Cum Laude) — Latin America's top-ranked public university, a premier hub for research and innovation.